No hype, sales pitch or anything of the sort. It was an extremely helpful conversation which lasted almost an hour. I spoke with someone at Sonic Studio yesterday regarding Amara 3.0. But not even sure a buyout is necessary since can probably do on their own. I just hope they stay around long enough until the other guys start offering lossless. Probably even have the Beats hardware devision crank out some supposed hi-end home equipment.Īs said, I don't see Tidal sticking around in the long run. So market 256K AAC perfect for all you mobile needs and lossless perfect for all your home needs. It may be a niche maker right now but they can do like others are doing and offer Apple Music to hardware manufactures. Have new iphones capable of playing 24/96K and make claim of offering the best included headphones. Have Apple Tv include coaxial outputs and 24/96K to hook up to hi-end stereo. Then in a year to make things new and exciting, can offer lossless tier streaming and 24/96K downloads to buy. Put all the effort into just getting Apple Music ready. My guess is Apple thought of offering lossless at one point but that shifted once they bought Beats. If I feel like I can hear a difference I'll probably hold out for Amarra for Tidal although I worry about Tidal's longevity since, apart from the niche market for lossless, right now it's hard to see them competing long term with Apple Music and Spotify for compressed, especially since they don't offer a free tier to get you through the door. I'll need to do some careful comparisons to see if I can justify the extra £10 a month for lossless Tidal since I keep reading that 256AAC - at least in theory - is considered to be an excellent codec at least on a par if not better than 320kbps MP3 and I know that in the past I have found it tough to distinguish between 320 and CD, although at times I've felt like I could and I'm sure some can. Like you I'm kind of split between really liking the Apple interface but also really enjoying the quality of Tidal. I'm curious, in the case of Apple Music, since HiFi handles files played via iTunes and Apple Music is now integrated into the iTunes desktop app is there any need for SQ (besides the additional EQ features) or is it still required since it is a streaming source?
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